A collection of the most popular posts: CRM systems, email marketing, and small business marketing and sales.
![[Video] Lead education: how to follow-up in the first 90 days (Ep10)](/wp-content/uploads/2024/03/Lead-education-transform-clicks-into-commitments-Ep10-1080x630.webp)
Lead education turns online clicks into genuine commitments. In this episode, I share how to capture your leads' interest with emails and content that gradually build trust. For solopreneurs eager to sharpen their email marketing skills or learn how to create messages that hit the mark with your...
![[Video] Put fizz in your 3 core sales and marketing systems (Ep7)](/wp-content/uploads/2024/02/Ep-7-Put-fizz-in-your-3-core-sales-and-marketing-systems-webaite-400x250.webp)
What systems do all successful businesses have in common? On this episode, I help you to understand how to attract leads, onboard new clients, and delight them with the right processes. In it, I...
![[Video] Lead magnets demystified: what works best for funnels (Ep4)](/wp-content/uploads/2024/02/Ep4-The-best-lead-magnets-at-different-stages-of-the-sales-funnel-v2-400x250.webp)
Discover the key to creating impactful lead magnets that resonate with potential clients at different stages of the marketing funnel. Uncover how simple, strategic lead magnets can efficiently guide...
![[Video] The 3 stages of the sales funnel: TOFU, MOFU & BOFU (Ep3)](/wp-content/uploads/2024/02/Ep3-The-3-stages-of-the-sales-funnel-TOFU-MOFU-BOFU-v4-400x250.webp)
Explore the power of top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU) in guiding prospects through the buying journey. Learn how to create compelling content that resonates...
![[Video] Understanding your clients’ problems for better conversions (Ep2)](/wp-content/uploads/2024/02/Ep2-Understanding-client-problems-for-better-conversions-v5-400x250.webp)
Uncover practical techniques for understanding and addressing client problems that resonate with your target audience. Discover ways to attract and engage potential clients by speaking their...